Cookies policy

Everything you need to know about cookies on Driveway Seller.

Last updated 10th Nov 2026

What are cookies?

Cookies are small text files that websites place on your device to remember things about you – like the fact that you’re logged in, or the preferences you’ve set. They’re what stop you having to log in again on every single page. Some cookies are essential for a website to work at all; others are optional and used for things like analytics and advertising.

This policy explains which cookies Driveway Seller uses, what each one does, and how you’re in control of them. For more general guidance on cookies, the ICO’s cookies guidance is a good place to start.

The cookies we use

Essential cookies (always on)

These are required for Driveway Seller to work, so they don’t need your consent and can’t be switched off through our settings. Without them, you couldn’t log in or use the site securely.

  1. Session cookie (_driveway_seller_session) – keeps you logged in as you move around the site, and is removed when you log out. This also carries the security token that protects the forms you submit, so we know a request genuinely came from you.
  2. Remember me cookie (remember_user_token) – if you tick “remember me” when logging in, this keeps you logged in for up to two weeks.
  3. Consent cookie (cc_cookie) – remembers the cookie choices you’ve made, so we don’t ask you again on every visit.
  4. Scroll position (session storage) – remembers where you were on a page while the next one loads, and is cleared when you close the tab. *
  5. Spam check – Cloudflare Turnstile checks that sign-ups and contact forms come from a person, not a bot. *

Analytics cookies (only with your consent)

We use Google Analytics, delivered through Google Tag Manager, to understand how people use Driveway Seller – things like which pages are visited, how long people spend on the site, and where visitors come from. It sets cookies such as _ga and _ga_ followed by an ID. This helps us improve the service, and the data we look at is aggregated – we’re interested in patterns, not individuals. *

We also keep our own record of visits, using the ahoy_visit and ahoy_visitor cookies, so we can see which pages and features are used without relying on a third party. This data stays with us. *

You can read more about how Google uses this data in Google’s privacy policy, and you can additionally opt out of Google Analytics across all websites using Google’s browser opt-out tool.

Advertising cookies (only with your consent)

We advertise Driveway Seller on Google and social platforms, and these cookies help us understand whether those ads actually work. With your consent, the tags below may set cookies such as _gcl_au (Google), _fbp and _fbc (Meta) and _ttp and ttclid (TikTok) on your device. We may also store which ad or campaign brought you to us, in cookies starting utm_. *

Google Ads *

Google’s tags let us measure how well our ads on Google perform. If you’re logged in, they may also send Google hashed details such as your email address, so it can match a sign-up to an ad without seeing who you are. You can learn more in Google’s privacy policy and manage your ad preferences in your Google account. *

Meta Pixel

The Meta Pixel lets us measure how well our ads on Facebook and Instagram perform, and reach people likely to be interested in Driveway Seller. You can learn more in Meta’s privacy policy and manage your ad preferences in your Facebook or Instagram settings.

TikTok Pixel

The TikTok Pixel does the same job for our ads on TikTok. You can learn more in TikTok’s privacy policy and manage your ad preferences in your TikTok settings.

Managing your cookie choices

You’re in control, in two ways:

  1. Our cookie banner – choose to accept or reject optional cookies when you first visit, and change your mind at any time via the cookies settings. Analytics and advertising cookies are only set if you say yes, and the site works exactly the same if you say no.
  2. Your browser – every modern browser lets you view, block and delete cookies through its settings. Just be aware that blocking essential cookies will stop parts of Driveway Seller working properly – you won’t be able to stay logged in, for example.

When you pay for a boosted listing or a dealer subscription, you do so on Stripe’s own payment pages, which set their own cookies under Stripe’s cookies policy. *

Changes to this policy

If the cookies we use change, we’ll update this page and the date shown at the top, and refresh your consent choices where the changes are significant.

More information

If you have any questions about our use of cookies, email us at support@drivewayseller.com or get in touch via our contact page. We’re always happy to help.