Privacy policy

Everything you need to know about your privacy on Driveway Seller.

Last updated 10th Nov 2026

Introduction

Your privacy matters to us, and we want to be completely upfront about what personal data we collect, why we collect it, and who we share it with. We’ve written this policy in plain English wherever possible, because a privacy policy you can’t understand isn’t much of a privacy policy at all.

EnterReg Ltd is the data controller for the personal data described in this policy. We’re a company registered in England and Wales under company number 13419074, with our registered office at 25 Park Street West, Luton, Bedfordshire, LU1 3BE. If you have any questions about this policy or your data, email us at support@drivewayseller.com or get in touch via our contact page.

This policy applies to everyone who uses Driveway Seller – private sellers, dealers, and visitors to our website. *

The data we collect

If you’re a private seller

  1. Account details – your name, email address, phone number, postcode, and a password (which is stored securely encrypted – we can never see it).
  2. Vehicle and listing details – everything you tell us about your car during the listing process, including its mileage, condition, history, HPI status and the photos you upload. *
  3. Contact preferences – which channels (phone, WhatsApp, email) you’ve chosen to allow dealers to contact you through, if any. *
  4. Offers, messages and questions – the offers and messages exchanged between you and dealers, and the questions and replies on your listing. *
  5. Handover and sale details – when you accept an offer, your address and, if your car has finance, the lender and settlement figure. When you mark your car as sold, the final price and date, and the purchase invoice we create for the sale. *
  6. Boosted listing payments – a record of any payment you make to boost a listing. Card payments are handled by our payment provider, Stripe – we don’t store your full card details ourselves. *

If you’re a dealer *

  1. Account and business details – your name, email address, phone number and job title, and details about your business including its name, address, the cars you buy and any review pages you give us. If you give us your company number, we check it against Companies House as part of approval. *
  2. Your team – the names and email addresses of colleagues you invite to your account. *
  3. Billing details – your subscription and any usage-based charges, such as valuations. Card payments are handled by our payment provider, Stripe – we don’t store your full card details ourselves. *
  4. Offers, messages and questions – the offers and messages you exchange with sellers, and the questions you ask on listings. *
  5. Business records – anything you keep in our dealer tools, such as valuations, stock and invoices. *

Everyone

  1. Usage data – how you use our website, such as pages visited and features used, collected through cookies and similar technologies with your consent. See our cookies policy for the details. *
  2. Listing activity – when dealers view a listing or use its contact buttons, so we can understand how listings perform. *
  3. Technical data – things like your IP address, browser type and device information, which help us keep the platform secure and working properly.

How we use your data, and why we’re allowed to

UK data protection law requires us to have a lawful basis for everything we do with your data. Here’s what we do and the basis for each:

To provide our service to you (performance of a contract)

  1. Creating and managing your account.
  2. Looking up your car’s details, MOT history and guide price from our vehicle data providers when you enter its registration. *
  3. Publishing your listing and making it visible to approved dealers, and alerting dealers whose buying preferences match your car. *
  4. Running offers, messages and questions between sellers and dealers, and passing on your handover details to the dealer whose offer you accept. *
  5. Emailing you about your listing and offers, such as new offers, offers about to expire, and checking your car is still for sale. *
  6. Taking payment for boosted listings. *
  7. For dealers – approving your account, and managing your subscription and billing. *
  8. Telling you about important changes to our service or these policies.

Sharing your contact details with dealers *

This is the big one for private sellers, so let’s be crystal clear. Approved dealers can see your listing, your first name and your town or county, but not your phone number, email address or home address until one of the following happens: *

  1. You allow it – at the end of the listing process you choose whether dealers can contact you by phone, WhatsApp or email. Your phone number and email address are shared with approved dealers for the channels you switch on, with your consent. You can change your preferences at any time in your account, and the change takes effect straight away. *
  2. You accept an offer – the dealer whose offer you accept can see your phone number and email address, whatever your preferences, so the two of you can complete the sale. When you add your handover details, we send that dealer your address and any finance details too. This is part of providing our service to you. *

Marketing (dealers only, and easy to stop) *

If you’re a dealer, we may send you emails about Driveway Seller features, offers and services we think will be useful to your business. We do this on the basis of our legitimate interest in keeping our business customers informed, and every single email includes an unsubscribe link – one click and we’ll stop. We don’t send marketing to private sellers, full stop. *

Advertising (only with your consent)

We advertise Driveway Seller on platforms like Google, Meta (Facebook and Instagram) and TikTok. With your consent through our cookie banner, we use Google’s tags, the Meta Pixel and the TikTok Pixel to measure how well our ads perform and to reach people likely to be interested in Driveway Seller. With that same consent, if you’re logged in we may also send limited, hashed information (such as a hashed email address, name, phone number or address) to Google, Meta and TikTok to measure ad conversions – hashing means they can only match it against an account they already hold, and we never send them your details in readable form. If you don’t consent, none of this happens. See our cookies policy for the details. *

To run and improve Driveway Seller (our legitimate interests)

  1. Keeping the platform secure and preventing fraud, spam and misuse – including checking that private sellers aren’t actually businesses in disguise. *
  2. Understanding how people use Driveway Seller so we can improve it, using anonymised and aggregated statistics wherever possible.
  3. Enforcing our terms of use and protecting our legal rights.

Where we rely on legitimate interests, we’ve weighed our interests against your rights and only proceed where we’re satisfied your rights aren’t overridden. You can object to any of this processing – see “Your rights” below.

To meet our legal obligations

  1. Keeping records we’re required to keep for tax, accounting and regulatory purposes.
  2. Establishing, exercising or defending legal claims.
  3. Responding to lawful requests from authorities.

Who we share your data with

We will never sell your personal data. We share it only as follows:

  1. Approved dealers – if you’re a seller, your listing details are visible to approved dealers, and your contact details and handover details are shared only as described above. *
  2. Service providers – trusted companies that help us run Driveway Seller: our hosting providers (our platform is hosted on Heroku with file storage on Amazon Web Services), Stripe for payments, Postmark for the emails our platform sends you, Mailchimp for dealer marketing emails, Google Maps to work out distances from postcodes, Cloudflare Turnstile to keep spam sign-ups out, and Honeybadger and Scout to monitor errors and performance. They process data only on our instructions and under contracts that meet UK data protection requirements. *
  3. Vehicle data providers – companies such as Experian and Auto Trader, who we send a car’s registration and mileage to so we can look up its details and guide price. We send them details about the car, not about you. *
  4. Companies House – if you’re a dealer and give us your company number, we look it up on the public register. *
  5. Analytics and advertising providers – Google Analytics to understand how our website is used, and, with your consent, Google, Meta and TikTok for advertising measurement as described above. See our cookies policy for details and how to opt out. *
  6. Professional advisers – our lawyers, accountants and insurers where necessary.
  7. Authorities – where we’re legally required to disclose data, or where it’s necessary to protect the rights, property or safety of Driveway Seller, our users or others, including for fraud prevention.
  8. A buyer of our business – if we ever sell or restructure our business, your data may be transferred to the new owners and their advisers as part of that process. Any new owner would be bound by this policy or one offering equivalent protection.

An important note for sellers about dealers *

Once a dealer receives your details, that dealer is responsible in their own right for handling your data lawfully. Our dealer terms require them to use your details only for assessing and completing a deal with you, to keep them secure, and to delete them when no longer needed – and never to use them for marketing without your explicit consent. If you believe a dealer has misused your data, tell us at support@drivewayseller.com and we’ll investigate. *

Where your data is stored

Your data is stored electronically with our hosting providers. Some of our providers store or process data outside the UK, including in the United States. Where that happens, we make sure the transfer is protected in line with UK data protection law – either because the destination is covered by UK adequacy regulations (including the UK Extension to the EU–US Data Privacy Framework), or through approved safeguards such as the UK International Data Transfer Agreement or Addendum.

How long we keep your data

  1. While you have an account – we keep your account and listing data so we can provide our service to you.
  2. If your dealer subscription ends – we keep your organisation and its data, so you can pick up where you left off if you subscribe again. In the meantime your account works as a private seller account. *
  3. After your account closes – we keep your data for a reasonable period in case you come back, in case it’s needed to resolve a dispute, and to meet our legal record-keeping obligations. If you’d like your data removed completely, just ask us at support@drivewayseller.com and we’ll delete everything we’re not legally required to keep.
  4. Messages, offers and questions – kept while relevant to the service and any potential disputes between the parties involved. *
  5. Sale records and purchase invoices – kept for as long as tax law requires, usually six years. *

Your rights

You have real, exercisable rights over your data, and we’ll never charge you for a reasonable request or make you jump through hoops:

  1. Access – ask us for a copy of the data we hold about you.
  2. Correction – ask us to fix anything that’s wrong or incomplete (you can also update most details yourself in your account).
  3. Erasure – ask us to delete your data, which we’ll do unless we’re legally required to keep it.
  4. Restriction – ask us to pause processing of your data in certain circumstances.
  5. Portability – ask for your data in a machine-readable format to take elsewhere.
  6. Objection – object to processing we carry out under legitimate interests, including dealer marketing. *
  7. Withdraw consent – change your contact preferences or cookie choices at any time, or withdraw any other consent you’ve given us, without affecting what was done before you withdrew it.

To exercise any of these, email support@drivewayseller.com or write to us at our registered office. We’ll respond within one month.

Children

Driveway Seller is for adults. You must be at least 18 to use our services, and we don’t knowingly collect data from anyone under 18.

Keeping your data secure

We take security seriously – our platform uses SSL encryption throughout, passwords are stored securely hashed, access to personal data within our team is limited to those who need it, and our hosting providers maintain their own robust security programmes. No online service can promise perfect security, but if we ever become aware of a breach affecting your data, we’ll notify you and the relevant authorities as required by law.

Complaints

If you’re unhappy with how we’ve handled your data, please contact us first at support@drivewayseller.com – we take this seriously, we’ll acknowledge your complaint within 30 days, and we’ll investigate properly. If you’re not satisfied with our response, you have the right to complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.

Changes to this policy

We’ll post any changes to this policy on our website, with the date last updated shown at the top, and where the changes are significant we’ll let you know by email.

Contact

Questions, comments and requests about this policy are always welcome at support@drivewayseller.com or via our contact page.